digital | Sydneystein

what i Create:

#TUMSWORTHy SUper Bowl campaign

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First we stole an emoji, then we stole Twitter. The TUMS Super Bowl 54 campaign rebranded the 🔵 emoji as a TUMS tablet and invited fans to use it on Twitter as a way to express the most heartburn inducing moments of the game...all for a chance to win $54,000 and a luxurious vacation getaway.

The campaign won the Twitter #Interception Award as the brand that drove the largest overall conversation without a national TV spot. TUMS was the 4th most mentioned brand generating over 72k mentions.

tums 8ct digital spots

Animated spots optimized for social and digital as part of a rebranding effort to refresh the TUMS brand identity from a longstanding traditional TV campaign to a social-first emphasis.

society labeled you (and we put it on a t-shirt)

"Society Labeled You (And We Put It On A T-Shirt),” aims to discuss the nuanced ways in which men and women are treated differently for doing the same action in everyday life. Created PSA video and accompanying advertisements.