what i Write:
what i Write:
what i Write:
what i Plan:
TUMS Super Bowl Campaign
Supported account and creative teams in executing TUMS first-ever Super Bowl campaign. Won Twitter #Interception award for the most talked-about brand without a national TV spot during the game.
Marketing Plan
Created in-depth, multi-channel external Agency marketing plan for (add)ventures. Presented plan to senior management with positive feedback.
Competitive Analysis
Created in-depth competitive analysis on global evergreen and presented to senior management on how to improve current business models to ensure future success.
SOCIAL PSA CAMPAIGN
Created multi-channel social PSA campaign with the purpose of disrupting discourse by sparking the conversation about gender double standards and creating a "vacuum" for people to safely discuss and confront these issues head-on.
School PR Campaign
Created PR Campaign for the Van Duyn Elementary School in Syracuse, NY with the goal of increasing attendance rate among students.
Deregulating
Self-Driving Vehicles Campaign
Created PR and Crisis Communications campaign in support of the Self-Driving Coalition for Safer Drivers with goal of removing regulations on self-driving vehicles.